João Machado, Visual Poetics is a chronological, ontological and playful exhibition on 50 years of graphic work by the designer and sculptor João Machado. As a design exhibition, that is, an exhibition of artefacts of cultural mediation, his 'forms' constit his own specific truth content (Adorno), produced in design projects - meaning, in a laboratory for research and knowledge | duction of the cultural mediator 'form'. Machado's work is approached here according to a poetic proposal: A poet is one who creates? But poetry, the etymological or of which lies in the Greek poitica ('poie, or emergence and, therefore, creation), is founded in truth and in language (Heidegge truth results from the experience of 'being, language results from the 'form' of pronouncing it - truth and language are the sa as being and form, or form with the condition of being, that is, that which relates us to life. Beyond technology, there is a need the morality of poetry, for the rehabilitation of the (human) being through beauty.