Graphic Ground is the result of research carried out as part of the Master's Degree in Design and Multimedia at the University of Coimbra. This platform enables the automated generation of graphic materials for dissemination by users with no previous contact with similar tools, but also by designers with a creativity block.

By integrating the fundamentals of Graphic Design with Computational Generativity, it becomes possible for a wide variety of people, including designers with a creativity block, to generate visual communication materials. In addition to applying graphic design principles to the generation of materials, these are generated according to the choices and data entered by the user, who can also easily modify the material generated by the tool, participating as the author of the generated compositions.