The Alta & Baixa editorial magazine and website mirrors the layers of Coimbra's Alta and Baixa. The two articles incorporated in edition 001 represent this part of Coimbra.

The article Thirteen Ways of Looking at a Typeface, by Michael Bierut represents the Baixa, associated with a more classic urban space. This article is illustrated by yellow page ads and numbered by collected door numbers from its streets.

Alta, on the other hand, covered in graffiti, is represented by the article typEm - Adapting a Typeface to Text Emotions written by Catarina Maçãs, David Palma and Artur Rebelo. Here, the text is accompanied by striking illustrations and animations.